Social Media Marketing is the use of online social networks such as Facebook, YouTube and Google Maps, for commercial gains. These sites act as a 2-way, targeted communication channels where consumers opted in to or seek out messages from an organisation voluntarily.
Social Media sites are taking over the way consumers communicate, lead by Generation Y. As these sites attract more and more Australians, we have even seen a substantial proportion of the baby boomers generation jump on board.
Twitter (www.twitter.com) is a micro blogging site, launched in 2006, which excels in a few very specific areas, but doesn't quite make sense to the everyday consumer. In order to get your head around how to best use twitter for business purposes one must first understand how and why this little bird works, and when doesn't work.